SEIBU PRINCE CLUB emi is a member service program that offers high-quality hospitality and special benefit services to ensure that overseas guests have an unforgettable time in Japan. Through this program, we will see to it that guests experience plenty of joy in all aspects of their stay in Japan.

What's New

  • May 31, 2024. 【Important】Notice of Discontinuation of SEIBU PRINCE CLUB emi Membership Program

    We regret to inform that our membership program "SEIBU PRINCE CLUB emi" will be discontinued as of August 31, 2025 (Japan Standard Time).
    The accrual of points and the exclusive member hotel rates had ceased on April 24, 2024 (Japan Standard Time), with the exception of some facilities. From April 25, 2024 (Japan Standard Time), you can receive points through the "Seibu Prince Global Rewards" app.
    Please download from the link below and enjoy the services of the Seibu Group.
    The use of points of SEIBU PRINCE CLUB emi at the payment is available until August 31, 2025 (Japan Standard Time). However, please note that any unused points will be forfeited after the discontinuation of the service.
    Current points can be transferred to the "Seibu Prince Global Rewards" app if you request to transfer the points between March 1, 2025 and August 31, 2025 (Japan Standard Time). Details regarding the point transfer procedure will be announced at a later date.

  • December 5, 2023. Regarding the valid term of SEIBU Smile POINTS:

    Points accumulated up to 2019 are good until Sunday, December 31, 2023.
    Note that once this valid term expires, those points will become invalid and cannot be carried over to next year.

  • March 30, 2022. Amendments to Terms and Policies
    “Terms of Consent on the Handling of Personal Information (Special Provisions),” “Basic Policy on the Protection of Personal Information (Privacy Policy),” and “Site Policy” will be amended from April 1, 2022. Please check this page or details.
  • March 10, 2022. Changes to SEIBU PRINCE CLUB emi Services
    There will be changes made to SEIBU PRINCE CLUB emi services from March 23, 2022. Changes are as follows.
    1) Member can use earned points for payments at rate of 1 point = 1 yen at SEIBU PRINCE CLUB emi participating stores and facilities instead of earning up points to exchange for vouchers.
    2) Membership terms and conditions will be amended along with the start of point usage service. Check this page for details.
    3) Valid term of vouchers will be changed from1 year to 6 months from the date of voucher application.
  • February 28, 2022. [IMPORTANT – PLEASE READ] Change to Password Policy
    To enable you to use our services and facilities safely and securely, we will change our Password Policy as of March 1, 2022 for the purpose of reinforcing the protection and security of personal information.
    We would therefore appreciate your cooperation in changing your My Page Login Password in advance.
    Please see here for details.
  • February 25, 2022. Point Name Change
    The points the members earn when using Seibu Group facilities will be changing its name to “SEIBU Smile POINTS” from “Prince Points” as of March 23, 2022.
    Please note that former name may be found on documents, web pages, and other media made prior to the change.
  • June 15, 2020. Launching the official “SEIBU PRINCE CLUB emi app” for smartphones!

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Participating locations

Click below to learn more about participating locations sorted by accommodations, shopping and leisurely activities etc. where SEIBU PRINCE CLUB emi members can take advantage of exclusive special benefits and services for good deals.