We at the Seibu Group want visitors to Japan to have a smile-filled, highly-moving experience during their stay.
It is with that sentiment in mind that we offer the SEIBU PRINCE CLUB emi member service program to such visitors.
Through providing high-quality hospitality and special benefit services, SEIBU PRINCE CLUB emi helps ensure that guests experience plenty of joy in all aspects of their stay in Japan.

The word “emi” in "SEIBU PRINCE CLUB emi" comes from the Japanese word “hohoemi,” which means “smile.” We chose that word to express our wish that the excitement and experience our guests get from using Seibu Group facilities in Japan will bring smiles to their faces, and will make them smile again upon returning home when they look at the card and reminisce about their delightful encounters and the beautiful scenery in Japan.

Take advantage of SEIBU PRINCE CLUB emi in a variety of situations for special deals!

With SEIBU PRINCE CLUB emi, you can accumulate points on various occasions and redeem them for products. Members are also entitled to special deals and benefits.


Take advantage of SEIBU PRINCE CLUB emi when you stay or dine at Prince Hotels in Japan for business, vacation or leisure purposes.



Use SEIBU PRINCE CLUB emi at "PRINCE GOLF RESORT," where you can enjoy a relaxing round of golf, and at "PRINCE SNOW RESORT," which offers a number of different ski courses, as well as an amusement parks and aquariums in Tokyo, Saitama Prefecture and Kanagawa Prefecture.



Use SEIBU PRINCE CLUB emi at either "PePe" or "Emio," two commercial facilities containing a highly original, attractive tenant mix that are directly connected to a PRINCE HOTEL and to the Seibu Railway linking Tokyo and Saitama Prefecture. Also take advantage of SEIBU PRINCE CLUB emi at "Karuizawa Prince Shopping Plaza," a large-scale commercial facility in Nagano Prefecture.


Check out this video.

Information on Becoming a Member

Applying for membership upon reserving accommodations on Prince Hotels & Resorts website

  1. STEP

    You can apply to join Seibu Prince Club emi on the website for reserving accommodations at Prince Hotels & Resorts.

    At Prince Hotels & Resorts accommodations, Seibu Prince Club emi members can take advantage of a "guaranteed best rate for overnight stay." This benefit service guarantees members the best rate among comparable plans when they apply for Seibu Prince Club emi membership at the time they reserve accommodations on Prince Hotels' official website. When making your reservation, please also apply to join Seibu Price Club emi.

    Prince Hotel reservation site

  2. STEP

    Receiving your card

    Your Seibu Prince Club emi card will be handed to you at the reception desk at your place of stay on the day(s) you stay there.

  3. STEP

    Registering account information (My Page registration)

    A portion of the customer information that you entered upon reserving accommodations has been registered as your Seibu Prince Club emi account information. After you receive your card, please register the rest of your account information (complete your My Page registration).

Applying over the counter

  1. Your card will be issued to you right away when you apply at a participating Seibu Prince Club emi merchant. Once you have received your card, please complete the registration of your account information (My Page registration).

    • Please note that some participating merchants may not issue cards over the counter.

Information on registering account information (My Page registration)

How to register account information (My Page registration)

  1. STEP

    Member authentication

    Enter the "Membership No." and "Security Code" indicated on your card and characters displayed on your screen, then click on "Next."

    • Please note in advance that this service cannot be used with browsers that do not support SSL.
    • If your email settings limit incoming email to that from designated domains only, please enable the receipt of emails from
  2. STEP

    Agreeing to About My Page Registration (Special Provisions)

    After reading About My Page Registration (Special Provisions), should you agree with the provisions, select "I Agree" at the bottom of the screen and click on "Next."

  3. STEP

    Entering/verifying account information

    Enter your name, address, phone number and other required items, then click on "Next."

    After verifying that the information you entered is correct, click on "Register."

    • Members who opted to subscribe to the email magazine by the Seibu Prince Club Desk will be sent a publication over email that contains a plethora of information on good deals.
  4. STEP

    Acceptance of account information registration completed/Registration of account information completed

    Accessing the "URL to complete registration of account information" contained in this email within 24 hours will complete the registration of your account information.

    • Accessing this URL from either Email address 1 or Email address 2 will result in the successful completion of the registration of your account information.
  5. STEP


    The "Login" function can be used to log into your My Page. Here, you can change your account information, enter campaigns or verify your record of use.

Services available on your My Page

    • Record inquiry
    • Verify/redeem points
    • Campaign
    • Questionnaire
    • Change Member Information
    • Change login password
    • Membership Cancellation