What are "SEIBU Smile POINTS?"

Members are awarded 1 SEIBU Smile POINT for every 110 yen that you spend at a participating SEIBU PRINCE CLUB emi merchant.
You can then redeem those points for special vouchers and shopping tickets only offered by the Seibu Group in accordance with the number of points that you accumulated.

Watch your points rack up when you visit various participating merchants!
Redeem the points you accumulated for vouchers and hotel vouchers!
Points are valid for 5 years!

Accumulate points

Look for facilities where you can use SEIBU Smile POINTS

  1. Participating SEIBU PRINCE CLUB emi merchants include hotels, golf courses, ski slopes, shopping facilities, aquariums, amusement parks and other facilities operated across Japan by Seibu Group member companies. Watch your points rack up while you enjoy your time there.

    • In order to be awarded points, you must present your SEIBU PRINCE CLUB emi membership certificate using the app or website or your membership card prior to making payment.
    • SEIBU Smile POINTS are not awarded at certain facilities and establishments (such as those located overseas).
    • Reservations obtained through other websites and travel agencies as well as the use of overseas hotels and golf courses do not qualify to receive points.

    Participating merchant sticker

Verify accumulated points

  1. Check

    Verify using the app

    Log into the app to verify your points.
    The app lets you verify your point balance as well as the expiration date and usage history of your points. Downloading it is highly recommended.

    • The login password for both the app and your My Page online is identical.
    • If you have yet to perform My Page registration online, you will have to register your account information (perform My Page registration).
  2. Check

    Verify on website

    You can verify your accumulated points on a website by registering your account information (performing My Page registration).
    It is highly recommended to members that they register, as doing so will makes it possible to verify the points balance, the valid term of those points, and the history of point usage.

Use points

The SEIBU Smile POINTS that you accumulated can be redeemed for special items only offered by the Seibu Group. Points can be redeemed for products on the app or on the My Page website.

  • You must download the app or perform My Page registration online in order to use e-Vouchers.
  • Reservations are required for overnight stays.
  • e-Vouchers must be shown using the screen of your smartphone or other device when used.

1. Redeem points using the app

  1. After logging into the app, proceed from "Verify/redeem points" on the menu.
    As a special product only available for redemption on the app, product vouchers (in 100-yen dominations) that points can be redeemed for starting from 100 points can be selected.

2. Redeem points online

  1. Please proceed from the above "List of products for which points were redeemed" button.

    • After the tickets arrive, you must make a reservation with accommodations in order to use them.

Regarding the valid term for points

The valid term of SEIBU Smile POINTS accumulated during the 1-year period between January 1 and December 31 of the year in which you used your card is 5 years including the year of usage.

Point accumulation period

1-year period between January 1 and December 31 every year

Valid term of points

Until the end of December 4 years after the year the points were accumulated

  • Please note that points that have exceeded their valid term will lose their validity.